The moment you step out of the house, you can always see people immersed in their cell phones. Whether they’re playing games, watching videos, or reading online blogs, you can always see people scrolling, watching, and even making soft sounds while on their phones.

In particular, video content continues to grow in popularity, especially with the emergence of short videos on YouTube, TikTok, Instagram, and Facebook. People with short attention spans tend to like short videos and spend hours watching different video content. In fact, 96% of online video viewers prefer watching short videos to learn about a product or service.

If you’re a video content creator, ad developer, or marketing team member, you can integrate video cameras and 3D animation into video creation for your projects.

Tip #1: Create a detailed plan
No matter how big or small the project is, you need to create an organized and detailed planning, especially when working in a team. You should also determine which part of the project will require video cameras and 3D animation.

Tip #2: Create an engaging storyboard
Let’s be honest. People are very hard to please these days. So, as a marketer, you have to create an engaging and detailed storyboard or script that will grab the attention of your potential viewers.

Tip #3: Be mindful of camera positioning
When it comes to video content, angles are important, especially if you want to show the aesthetics and appeal of a place or object.

Tip #4: Ensure proper lighting
When integrating live action footage from video cameras into a 3D animation in your project, lighting is extremely important.

Tip #5: Enhance the green screen
With the help of green screen videos, you can seamlessly integrate live footage into your 3D animation. You may have come across this technique when watching a behind-the-scenes clip from a sci-fi movie.

Tip #6: Take advantage of motion sensors
If possible, you can take advantage of motion sensors, which allow you to record the movement of objects and people and integrate the generated data for further processing, for example, integrate it into an animation.

Tip #7: Shoot at the highest resolution
Unleash the full potential of your camera and shoot at the highest resolution possible. This will give you more options when integrating your footage with 3D animation.

Tip #8: Choose a good camera
Since you’re shooting video with video cameras, you need to choose the best camera that fits the needs of your project. In general, some standard features of a good camera include manual operation, good low-light performance, and image stabilization.

Tip #9: Incorporate sound design
In addition to inserting attractive and engaging video clips from video cameras, you should also add appropriate sound or music. This is important to enhance your audience’s viewing experience.